Acquiring new customers is time and capital intensive, if customers don't stick around it's meaningless.
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Churn per month
Customer churn
Revenue churn
Lost customers
Churn per year
Customer churn
Revenue churn
Lost customers
Segment | Monthly Customer Churn % | Annual Customer Churn % |
---|---|---|
SMB | 3-7% | 31%-58% |
Mid-Market | 1-2% | 11%-22% |
Enterprise | 0.5-1% | 6%-10% |
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